This is the first in a series on Design Thinking. This audio presentation is an open interview with Roger Martin, Dean of the Rotman School of Management at the University of Toronto conducted at NBBJ in Seattle, Washington.
Roger Martin is at the forefront of Design Thinking:
“The most successful businesses in the years to come will balance analytical mastery and intuitive originality in a dynamic interplay that I call design thinking.”
Intro:
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Discussion:
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QA:
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I want you to enjoy Rogers’ own words without any of mine in this part of the series, so I will comment in the next part. Yes, there will be a test! 
Enjoy!
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